By James Neals, CFA®
Vice President & Portfolio Manager, Optimize Financial Group
“So the pie isn’t perfect? Cut it into wedges. Stay in control, and never panic.” — Martha Stewart
There are few people who have built a career quite like Martha Stewart. From turning domestic know-how into a billion-dollar lifestyle brand to navigating business setbacks, public scrutiny, and an impressive degree of personal reinvention, she has demonstrated an unusual combination of patience, discipline, and composure under pressure. That said, if Martha Stewart calls you with a stock tip, hang up the phone immediately. But on patience, composure, and staying in control when things don’t go according to plan, she might actually have something to teach investors. Markets, much like a kitchen, rarely follow the recipe exactly. The AI trade is showing signs of indigestion, with investors finally distinguishing between companies generating returns on capital and those simply setting it on fire. The message is becoming clear in that AI demand is not the problem, rather the economics of financing the buildout are. Investors want earnings, cash generation, and capex discipline.
The economic picture on both sides of the border is becoming increasingly mixed. The U.S. economy continues to show resilience, with growth of 3.4% in the third quarter, although some of that strength is coming from heavy AI spending and consumers drawing down their savings. Wage growth is also slowing, suggesting inflation pressures may be easing. Canada, meanwhile, is facing a tougher backdrop. Economic growth has stalled, employment has weakened, and the latest GDP numbers suggest the economy is losing momentum. Consumers have held up reasonably well, with retail spending showing some resilience, but that hasn't stopped the Bank of Canada from raising rates to 2.50%, largely in response to higher energy prices. The challenge is that higher borrowing costs could put further pressure on an economy that is already struggling to gain traction. Between energy prices, interest rates, and uneven consumer spending, the economic outlook is anything but straightforward.
This is precisely why portfolio construction matters. We have been actively managing the Optimize portfolios throughout this period by broadening our exposures across asset classes, sectors, and geographies, rather than allowing performance in one narrow market theme to dictate positioning. The objective has been to reduce concentration risk, introduce different economic sensitivities, and ensure portfolios are not dependent on a single outcome in the AI trade. True diversification requires more than owning two asset classes and hoping they behave differently when things get uncomfortable. It means maintaining exposure to global equities, fixed income, private markets, commodities, and other diversifying investments, while retaining liquidity to take advantage of dislocations and opportunities. Value and quality are no longer being ignored, bonds are paying you well to wait, and not every investment opportunity requires an AI connection.
Martha’s advice is perhaps more relevant to investing than she ever intended. You don’t abandon the pie because one ingredient isn’t working; you adjust the recipe, spread the risk, and make sure no single ingredient determines the outcome. That is ultimately what good portfolio management is about: staying diversified, remaining nimble, and having the discipline to resist the temptation to chase whatever is the flavour of the month. Markets will always give us reasons to panic. The key is making sure our portfolios are built so we don't have to.
2. Central Banks: Are the Bank of Canada and Fed Getting Ahead of Themselves?
The AI investment story is entering a new phase. Demand for AI infrastructure remains strong, but investors are becoming more selective about how companies finance their spending and whether those investments are generating sufficient returns. Recent earnings have highlighted an important distinction: businesses demonstrating strong revenue growth and disciplined capital spending are being rewarded, while those relying increasingly on debt to fund ambitious expansion plans are facing greater scrutiny.
Importantly, there are encouraging signs that corporate investment and earnings growth are extending beyond the technology sector. Recent durable goods orders showed broad-based strength across machinery, metals, and industrial equipment, while health care companies have continued to deliver solid earnings and positive market performance. This suggests the investment opportunity is becoming wider than simply owning the companies building AI infrastructure.
What we’re watching: Whether corporate earnings and market participation continue to broaden beyond mega-cap technology, and whether AI leaders can demonstrate that their substantial investments are translating into sustainable profits.
Why it matters: A market supported by a wider range of companies and industries is generally healthier and less dependent on a handful of stocks. AI remains an important long-term growth opportunity, but expanding participation across healthcare, industrials, and other sectors creates additional opportunities for investors as market leadership evolves.
Sources: Bloomberg (November 2, 2026)
Disclaimer: This report is for informational purposes only and does not constitute investment advice. Please consult with your financial advisor before making any investment decisions.