Close-up of a historic building façade with ornate stone carvings and the words ‘OPTIMIZE FINANCIAL GROUP’ engraved above the entrance.
About Us

Wealth with purpose. Advice with intention.

Our mission is to help you reach your singular financial goals, through powerful investing tools and a bespoke service built around you

our Purpose

To guide you through life’s decisions with a plan that creates wealth with intention.

Matthew McGrath - President, Chief Executive Officer, and Chief Investment Officer

Matthew McGrath

President, Chief Executive Officer, and Chief Investment Officer

the optimize difference

High-level investing with a personal touch.

In 2009, I founded Optimize with one mission: to provide all of our clients with the highest level of wealth management available – regardless of their net worth. That means institutional-level investing combined with white-glove service for all your financial needs and goals. It’s the kind of service traditionally reserved for ultra-high-net-worth individuals. But at Optimize, we believe that everyone deserves to create wealth with intention.

Our People

The Optimize leadership team

Mike Killeen - General Counsel

Mike Killeen

General Counsel

Irene Cameron - Chief Financial Officer

Irene Cameron

Chief Financial Officer

Chris Coholan - Chief Corporate Development Officer

Chris Coholan

Chief Corporate Development Officer

Tom Durston - Chief Operating Officer

Tom Durston

Chief Operating Officer

Kevin Fobert - Head, Private Client

Kevin Fobert

Head, Private Client

Philip Bielecki - Vice President Trading Research

Philip Bielecki

Vice President Trading Research

Matthew Tomasic - Chief Compliance Officer

Matthew Tomasic

Chief Compliance Officer

The Optimize Foundation

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Supporting First Nations Communities

Optimize recognizes the systemic barriers that continue to affect First Nations communities across Canada. Our approach is to listen, learn, and support initiatives that advance equity and dignity, with a particular focus on closing the education and opportunity gap for Indigenous youth.

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Investing in Youth

The next generation holds the potential to shape a stronger, more resilient Canada. That’s why we have to invest in them now. With youth homelessness and poverty on the rise, Optimize is committed to backing organizations that open doors to education, housing, and support services.

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Our Timeline

Optimize’s history timeline

2009

Optimize Financial Group is founded and opens its first office in the Distillery District of Toronto

2010

Optimize launches Canada's first robo advisor platform to initiate change in status quo of premium wealth management

2011

Optimize expands into the United States with its first office in Lower Manhattan, New York City

2014

Optimize's head office is moved to the 45th floor of the TD Canada Trust Tower in Toronto's Financial District

2016

Optimize creates and offers its advisor platform to select premium financial advisors and professionals

2018

Optimize's financial services are expanded to include tax and will preparation, insurance and debt solutions, estate and financial planning in addition to premium portfolio management

2020

As a fast follow to it’s 2019 Ontario-expansion, Optimize opens offices across Canada welcoming premium financial professionals across the nation

2022

Optimize's advisor platform enables Optimize to become one of Canada's fastest growing wealth management firms

2024

Optimize launches Optimize Wealth Partners, the wealth management arm regulated by the Canadian Investment Regulatory Organization (CIRO).

More to come...

Head Office

  • 205 Yonge St, Toronto, ON M5B 0C4, Canada
  • +1 866-209-6862