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Your partner in personalized, full-service wealth management

Your ally in the pursuit of financial freedom

We go beyond just managing money. At Bruce Campbell Financial Services Inc., we focus on optimizing your financial journey by fusing technology and modern strategies with core values like integrity, transparency, and balance. We strive to provide honest, personalized advice and a proactive, high-touch experience.

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Meet the team

Randy Chevalier
Bruce Campbell, BA, CFP®
Randy Chevalier
Marie Musyi
Administrative Assistant
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Integrity & Ethical Excellence

Integrity and ethical excellence guide every decision our team makes. We hold ourselves to the highest standards, making sure all recommendations are delivered with honesty, transparency, and a commitment to doing what’s right for our clients. This foundation of trust allows clients to move forward with security, clarity, and confidence.

Client-First Service

Putting clients first is at the core of our approach. We take the time to understand each client’s unique goals and priorities, crafting strategies that are aligned with their long-term goals and current life stage. Every plan is built with the client’s needs leading the way.

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Collaboration & Growth

We believe in the power of collaboration and continuous growth. By working as a unified team and embracing ongoing learning and development, we use forward-looking solutions that adapt to changing markets and evolving client needs. This commitment means our clients receive guidance that remains relevant, effective, and impactful.

Timeline

1993-1999

Bruce began his financial career at CIBC as a Financial Advisor, building a strong foundation in client relationship management and investment planning.

1999-2001

Promoted to Wealth Management Specialist at CIBC Asset Management, gaining specialized experience in portfolio strategies and wealth advisory services.

2001-2003

Served as Manager of Retirement Investment Services at Great-West Life, overseeing retirement solutions and guiding clients toward long-term financial security.

2003-2009

Advanced to Regional Sales Manager at BMO, leading teams and expanding expertise in investment products and client service strategies.

2006

Earned the Certified Financial Planner (CFP®) designation, reflecting Bruce’s commitment to professional excellence and advanced financial planning expertise.

2009-2011

Held the role of Regional Sales Manager at Excel Mutual Funds, driving growth and enhancing client-focused investment solutions across the region.

2011-2012

Served as Vice President at O’Leary Funds, contributing to strategic leadership and product development initiatives.

2012-2015

Became Director at Sun Life Global Investments, overseeing investment strategies and client advisory programs.

2015-2025

Appointed Principal of Bezemer & Campbell Financial Group at Desjardins, delivering comprehensive financial planning, wealth management, and personalized strategies to a diverse client base.

Supporting our community

Bruce Campbell is a proud supporter of Enhance West Van, a non-profit organization dedicated to providing community programs and services that enhance people’s lives in Vancouver. Bruce has served as a Board Member, contributing his time to help the organization grow their community impact. Through his involvement, he has supported initiatives that create meaningful opportunities for residents. With Bruce’s support, he and his team aim to foster a stronger, more connected community for everyone.

 

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Improving health outcomes for children is a priority for Bruce Campbell Financial Services Inc. By contributing to SickKids, they support groundbreaking pediatric research and innovative care that benefits children and families. Their involvement underscores a commitment to advancing healthcare and creating a healthier future for the next generation.

 

Promoting understanding and reconciliation between Indigenous and non-Indigenous communities is an important focus for Bruce Campbell Financial Services Inc. Through their support of the Gord Downie & Chanie Wenjack Fund, they contribute to efforts aimed at fostering inclusivity and building stronger connections across communities. This commitment reflects their belief in a more compassionate and unified society.

Optimize Global Asset Management Inc. (operating as “Optimize Asset Management” or “Optimize”) is registered as a Portfolio Manager in all Canadian provinces. Optimize is also registered as an Investment Fund Manager in the province of Ontario and an Exempt Market Dealer in the provinces of British Columbia, Manitoba, Ontario, and Saskatchewan. Optimize Wealth Management Inc. (operating as “Optimize Wealth Management”) is a member of the Canadian Investment Regulatory Organization (“CIRO”) and the Canadian Investor Protection Fund (“CIPF”). Mortgage solutions are provided by Nesto Inc. Insurance solutions are offered through Optimize’s Managing General Agency, Financial Horizons Inc., and are available only through licensed representatives at Optimize. Investment and portfolio management is offered through Optimize, while financial services and solutions including financial planning, tax preparation, insurance solutions, debt management, and will preparation are provided through our affiliate, Optimize Family Office Services Inc. Investment advice is provided by licensed Optimize and Optimize Wealth Management Representatives only. Optimize does not provide legal, tax, real estate, or private equity advice. Nothing contained herein should be interpreted as such. "Optimize Financial Group" refers to the group of companies including the parent company Optimize Financial Group Inc., it's subsidiaries and affiliates.