Rafael Esteves has over 5 years of experience in financial services, specializing in personalized financial planning, tax-efficient strategies, and estate planning. He is known for building strong, transparent relationships and guiding clients through every step of their financial journey. Rafael has proudly helped over 150 families gain clarity and confidence in their financial futures. He values trust, integrity, and open communication, always putting his clients first. Outside of work, he enjoys family time, live music, travel, and trying new restaurants. Rafael is dedicated to empowering clients with informed decisions tailored to their evolving needs.
Your partner in personalized, full-service wealth management
Your ally in the pursuit of financial freedom
We go beyond managing money—we focus on optimizing your financial journey by fusing technology, modern strategies, and core values like integrity, transparency, and balance. We provide honest, personalized advice and a proactive, high-touch experience.
Meet the team


Rafael Esteves
- Email: rafael.esteves@optimizewealth.com
- Phone: (403) 680-5133


Conner Cameron, CIM®
Portfolio Manager
- Email: conner.cameron@optimize.ca
- Phone: (437) 266-1807
Team values

Client-First Approach
Esteves Group prioritizes exceptional, personalized service, treating every client as an individual with unique goals and needs. By focusing on building trust and fostering meaningful relationships, they ensure each client feels valued and supported. Their client-first philosophy drives every decision, ensuring strategies are tailored to achieve meaningful outcomes and long-term financial success.
Integrity as a Guiding Principle
Honesty, transparency, and ethical practices are the foundation of Esteves Group. The team is committed to providing clear, unbiased advice and open communication at every step of the financial planning process. By consistently putting the client’s best interests at the forefront, they create a trusted partnership that inspires confidence and builds lasting relationships.

Our dedication to excellence is
reflected in every aspect of our work
Clients can expect a proactive, high-touch experience designed to simplify and enhance their financial lives. At 4 Pillars Wealth, we believe in consistently going above and beyond to deliver exceptional service and build lasting relationships. This means not only addressing clients' current needs but also anticipating future challenges and opportunities, helping them feel confident and prepared for what lies ahead.

Empowering Clients Through Knowledge
At Esteves Group, staying informed and knowledgeable is a top priority. The team continually tracks industry trends to provide expert guidance that reflects the latest developments. By offering up-to-date strategies and empowering clients through education, they ensure every decision is well-informed. This commitment to education fosters confidence and helps clients achieve their financial goals with clarity and assurance.
Timeline
2013
Rafael began his career as a Retirement Planner at Mongeral Aegon, specializing in private retirement and insurance solutions.
2020
Rafael joined Scotiabank as a Financial Advisor, helping clients with investment and financial strategies.
2021
He transitioned to TD Bank as a Financial Advisor, expanding his client base and expertise.
2022
Promoted to Financial Planner at TD Bank in November, focusing on comprehensive financial planning.
2024
Rafael received the Merit Award, recognized as a Top 20 advisor in Canada—a testament to his impact and client dedication.
2025
In September, Rafael launched his own wealth management practice, bringing his personalized approach to a broader client base.
Supporting our community

Esteves Group is committed to supporting equitable education for children in low-income communities. Through their involvement with First Book Canada, they help remove barriers to learning by providing essential resources and opportunities for educators and students. This reflects the team’s belief in fostering a brighter future and ensuring every child has access to quality education.

Advancing pediatric health is a priority for Esteves Group. By contributing to SickKids, they support groundbreaking research and provide world-class healthcare for children. Their involvement not only helps improve health outcomes but also offers hope and healing to families, underscoring their dedication to bettering the lives of young patients and fostering healthier communities.

Promoting cultural awareness and unity is a key focus for Esteves Group. Through their support of the Gord Downie & Chanie Wenjack Fund, they contribute to reconciliation efforts and foster understanding between Indigenous and non-Indigenous communities in Canada. Their involvement reflects a commitment to creating a more inclusive and compassionate society for future generations.