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Your partner in personalized, full-service wealth management

Your ally in the pursuit of financial freedom

We go beyond managing money—we focus on optimizing your financial journey by fusing technology, modern strategies, and core values like integrity, transparency, and balance. We provide honest, personalized advice and a proactive, high-touch experience.

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Meet the team

John lanning (2)
John Lanning, BSc, CLU, CHFP, CFP, REBC
dylan kerney
Dylan Kerney, CIM®
Portfolio Manager

Team values

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Clarity and Communication

For John Lanning, clear and thoughtful communication is the key to building trust. He takes the time to truly listen, ensuring every client feels heard, valued, and understood. This understanding allows him to design financial plans that reflect each client’s goals and priorities. By fostering open dialogue and transparency, John creates strong, trust-based relationships that provide clarity and direction throughout the financial journey.

Personalized and Proactive Guidance

John Lanning takes a hands-on, forward-thinking approach to financial planning. With regular updates and proactive portfolio management, he ensures each decision is well-prepared and customised to the client’s needs. His commitment to staying engaged and responsive gives clients the confidence that they are supported at every stage of their financial journey, no matter how their circumstances evolve.

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Empowering Clients Through Knowledge

John Lanning believes that knowledge is the foundation of financial confidence. He works to equip clients with the tools and insights they need to make, monitor, and adjust their financial plans with certainty. By simplifying complex concepts and encouraging active participation, John builds lasting partnerships that promote stability, clarity, and peace of mind—ensuring clients feel confident in their decisions both now and in the future.

Timeline

1991-2003

Started his investment funds practice with Mutual Life (later Clarica, and then Sun Life), as an Insurance and Investment Advisor.

2000-2025

Joined the Benefits Service Company Ltd. as a Group Life & Health and Group Pension Specialist

2003-2024

Worked for Desjardins Financial Security as an Investment Funds Advisor.

2003-2025

Established himself as an independent Insurance Broker, determined to provide a meaningful practice on his client’s terms.

Supporting our community

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Supporting education and innovation is a core value for John. As a member of the University of Toronto’s Finance Committee, we actively contribute to advancing academic excellence and creating opportunities for students. This reflects our dedication to empowering future leaders.

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Addressing food insecurity is another charitable priority. Through charitable donations to the Salvation Army’s Daily Bread meal program, we help provide nutritious meals to individuals and families, underscoring our commitment to building stronger, more compassionate communities.

John proudly supports the Gleaners Food Bank, helping make sure vulnerable populations have access to essential foodstuffs. Our contributions aid in reducing hunger and promoting health, furthering our mission to tackle food insecurity in our community. 

Optimize Global Asset Management Inc. (operating as “Optimize Asset Management” or “Optimize”) is registered as a Portfolio Manager in all Canadian provinces. Optimize is also registered as an Investment Fund Manager in the province of Ontario and an Exempt Market Dealer in the provinces of British Columbia, Manitoba, Ontario, and Saskatchewan. Optimize Wealth Management Inc. (operating as “Optimize Wealth Management”) is a member of the Canadian Investment Regulatory Organization (“CIRO”) and the Canadian Investor Protection Fund (“CIPF”). Mortgage solutions are provided by Nesto Inc. Insurance solutions are offered through Optimize’s Managing General Agency, Financial Horizons Inc., and are available only through licensed representatives at Optimize. Investment and portfolio management is offered through Optimize, while financial services and solutions including financial planning, tax preparation, insurance solutions, debt management, and will preparation are provided through our affiliate, Optimize Family Office Services Inc. Investment advice is provided by licensed Optimize and Optimize Wealth Management Representatives only. Optimize does not provide legal, tax, real estate, or private equity advice. Nothing contained herein should be interpreted as such. "Optimize Financial Group" refers to the group of companies including the parent company Optimize Financial Group Inc., it's subsidiaries and affiliates.