By James Neals, CFA®
Vice President & Portfolio Manager, Optimize Financial Group
“Help me help you.” — Jerry Maguire
For consumers today, a trip to the grocery store feels like a luxury shopping experience, filling up the car feels less like a routine and more like a subscription service you didn't want, and an evening at a restaurant leaves you wondering whether you should have consulted your financial advisor first. Inflation is everywhere, especially south of the border. Their September inflation report came in hot, with core inflation rising and pushing the annual rate back up to 2.6% from 2.4%, which spooked markets last week. The breadth of the increase was also disappointing, with services, shelter, autos, and transportation all contributing. That said, a few bad inflation reports do not mean inflation is back for another extended stay. The key question is whether we are seeing a temporary price shock or the beginning of a more persistent problem. Unfortunately, markets have a habit of pricing several rate hikes before the ink is dry on a bad inflation report, and geopolitics has certainly not helped prices this year. Higher oil and diesel prices are feeding through transportation, shipping, and production costs, leaving consumers paying more to move themselves and just about everything else around.
The Federal Reserve and the Bank of Canada can influence borrowing costs, but neither can drill an oil well, reopen a shipping route, or negotiate a ceasefire. Their solution is to make borrowing more expensive and hope demand cools. That is a little like trying to fix a plumbing leak by turning down the thermostat, or more personally, it’s like my beloved Toronto Maple Leafs making one player change in the off-season after failing to make it past the second round of the playoffs and expecting a different result next season. Doesn't work like that. In Canada, the challenge is particularly awkward: higher fuel prices can push inflation up just as softer employment and household spending argue for caution on interest rates. Businesses face their own dilemma, deciding whether to pass higher costs on to customers or absorb them through lower profit margins. Either way, somebody pays. At some point, the oil market needs to take a page from Austin Powers and simply say, “Oh, behave!” The same energy shock keeping inflation elevated today could eventually weaken consumer spending enough to help bring it down tomorrow. Not exactly the kind of help anyone wants.
Our view is that the next several inflation reports matter far more than extrapolating September’s hot inflation reading in America into a new trend. If price pressures continue to broaden, the Fed may have to keep rates higher for longer. But if energy costs stabilize and higher borrowing costs continue to cool demand, this inflation scare could prove less persistent than the headlines suggest. The same balancing act applies to the Bank of Canada, which must weigh imported inflation against domestic economic momentum. There is, however, a constructive angle for investors: Government bond yields have already repriced materially, improving the income available to bond investors, while tighter financial conditions are doing some of the central bank’s work for it. That does not guarantee an immediate bond rally, but it does make the starting point more attractive than it was before the bond sell-off.
For now, policymakers need inflation to behave, consumers need their paycheques to go a little further, and markets could use a break from geopolitical surprises. So, in the spirit of Jerry Maguire, central bankers, political parties, and consumers are all saying “Help me help you.”
3 Things We’re Watching This Week
- Recent volatility in technology and semiconductor stocks highlights a growing distinction between the long-term potential of artificial intelligence and the valuations and financing costs attached to the investment boom. Rising borrowing costs are placing greater scrutiny on the enormous capital spending required to build data centres, particularly among more highly leveraged operators. Even strong corporate results are no longer guaranteeing positive stock-price reactions.
- However, this need not signal the end of the broader equity opportunity. The current pullback may help separate companies with sustainable earnings, strong balance sheets, and the capacity to fund their own growth from those more dependent on cheap financing and ambitious future expectations. It also creates an opportunity to look beyond the most crowded areas of the market.
- What we’re watching: Whether AI-related volatility spreads into broader equity markets, how upcoming corporate earnings hold up, and whether market leadership continues to expand beyond mega-cap technology.
- Why it matters: A more selective market can create opportunities to invest in companies with stronger fundamentals and more reasonable valuations. While near-term volatility may persist, broader participation and sustainable earnings growth would provide a healthier foundation for the next phase of the equity market.
2. Inflation and the Consumer: Looking Beyond the Headlines
- The latest inflation and retail sales reports highlight a more nuanced economic picture. While higher energy and transportation costs continue to put pressure on household budgets, underlying inflation has yet to show convincing evidence of a sustained acceleration. Retail sales also rose in September, although much of the headline gain reflected higher gasoline spending rather than a meaningful increase in consumer activity.
- This distinction matters for the outlook. Higher fuel costs can temporarily lift inflation while simultaneously reducing the amount households have available to spend elsewhere. If consumer demand continues to moderate and businesses struggle to pass on higher input costs, inflation pressures could become more manageable over time.
- What we’re watching: Whether core inflation remains contained, consumer spending holds up outside gasoline, and higher energy costs begin to moderate.
- Why it matters: A gradual cooling in underlying inflation, without a sharp deterioration in economic activity, would give the Federal Reserve greater flexibility and could provide a more supportive backdrop for both bonds and equities.
3. Are Treasury Yields Approaching a Turning Point? -
Treasury yields have risen sharply as markets price in persistent inflation, higher energy costs, and a more cautious Federal Reserve. However, higher borrowing costs are increasingly weighing on housing, consumer spending, and corporate investment, suggesting that some of the economic slowdown needed to support bonds may already be developing.
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The encouraging news is that bond yields now offer a more attractive income cushion, while recent trading suggests investors are becoming more willing to seek safety in Treasuries. If underlying inflation remains relatively contained, the market may have room to shift its focus from the risk of further rate increases toward the economic impact of tighter financial conditions.
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What we’re watching: Whether inflation data remain manageable, Treasury demand continues to improve, and yields begin to ease ahead of the November 4 Treasury borrowing announcement.
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Why it matters: Investors can earn attractive income at current yield levels, with the potential for additional capital appreciation if yields decline. This creates a compelling opportunity to watch for a more favourable balance between income and total return.
Sources: Bloomberg (October 19, 2026)
Disclaimer: This report is for informational purposes only and does not constitute investment advice. Please consult with your financial advisor before making any investment decisions.