Your partner in personalized, full-service wealth management

With 20 years of experience in finance, Troy Hale helps clients navigate financial planning with clarity, integrity and confidence. His areas of expertise include mortgages, loans, personal banking, insurance, estate and tax planning, and investments.

Troy holds a Bachelor of Management from the University of Lethbridge and a Financial Services and Planning Diploma from Medicine Hat College. Troy was drawn to the financial industry early on through a deep interest in how money, value and long-term growth create opportunities. Today, he brings that same curiosity into his work by leading with transparency, simplifying complexity, and combining data-driven insights with genuine empathy.

His approach is educational without being overwhelming, focused on providing clear, personalized, and actionable guidance. Outside of work, Troy enjoys endurance running, film and music, and ongoing learning around health, longevity, and personal development.

With seven years of experience in financial services, Morgan serves as an Administration Assistant, supporting operations and client service with precision and professionalism. She works independently and takes full ownership of her responsibilities, ensuring processes are handled efficiently and accurately.

Having completed the Mutual Fund Course, Morgan brings a strong understanding of investment and regulatory processes to her role. She is known for her organization, professionalism, and commitment to maintaining the high standards clients expect. Her proactive approach and consistent follow-through contribute to the firm’s smooth day-to-day operations and overall client experience.

Outside of the office, Morgan values time with family and friends, enjoys walking her dog and spending time outdoors, and appreciates moments to unwind and recharge.

Cesar Cossio is a Portfolio Manager at Optimize, helping clients align their investments with long-term goals. He thoughtfully designs portfolios and delivers ongoing reviews. He partners with advisors to align each plan with a client’s broader financial picture, while also providing clarity on markets and performance.

Passionate about monitoring markets and making a difference, Cesar finds purpose in translating complex financial concepts into practical strategies that support lasting success. For him, forming strong relationships with clients and advisors is critical to delivering advice that reflects both expertise and individual goals.

In his personal time, Cesar enjoys morning workouts, hiking with his wife and their dog, biking in the summer, and skiing in the winter.